Solutions
UX Audit and CRO: You Have Traffic. Where Are the Sales?
We find where visitors give up on your site, and fix those points with conversion rate optimisation (CRO).
Where is the loss happening?
Traffic, but no sales
You're spending on ads and SEO, but visitors don't convert.
You don't know where you're losing people
Analytics gives you numbers, not reasons.
Decisions are made by gut feel
Design changes go live untested, based on guesswork.
What we do
UX audit
We review your site end to end, through a real user's eyes.
UX audit reportHeatmap analysis
We visualise where visitors click and where they stop.
Heatmap analysisA/B test design
We validate changes with data, not guesses.
A/B test planPrioritised roadmap
We rank which fix will have the biggest impact.
Prioritised fix listProcess
First 30 days — Discover
We study your analytics and user behaviour.
Up to day 60 — Design
We find the friction points with heatmaps and usability testing.
Day 90 — Grow
We implement priority fixes and confirm the result with an A/B test.
Who it's for
High-traffic, low-conversion sites
Brands whose ad and SEO investment isn't paying off.
Turkish ecommerce brands entering Italy
Brands aware that user behaviour can differ in a new market.
Growing teams that want a senior outside view
Teams that need someone from outside to spot the blind spots their own can't see.
The two-city advantage
Our Istanbul team gathers and reads the data fast; our Milan team designs the fix with UX discipline. Two perspectives on the same problem.
What we measure
- Conversion rate
- Cart abandonment rate
- Time on page
- Form completion rate
Tools we use:
- Hotjar
- Google Analytics 4
- Microsoft Clarity
- Optimizely
Frequently asked questions
How long does a UX audit take?
About 2-3 weeks on average, depending on the size of the site. You get a prioritised report at the end.
What do you need for heatmap data?
We add a small code snippet to your site; a few weeks of real visitor data shows us where people get stuck.
Do I need a minimum amount of traffic for A/B testing?
Yes, a certain volume is needed for a meaningful result. If your traffic is low, we start with qualitative methods like usability testing instead.
Does only the design change, or is development needed too?
Some fixes are design-only, others need development. We flag which is which in the recommendation list.
Can you work with our existing web design team?
Yes — we can hand our recommendations to your team, or implement them ourselves.
Related services
- corporate website design
Turn the UX findings into a new corporate website design.
- performance marketing
Manage ad budget with the same data while you turn traffic into sales.
- SEO
Grow organic traffic once conversion is fixed.
Related case studies
Let's find the conversion you're losing.
In a free 30-minute analysis, we'll show you where your site is losing sales.
Get a Free Analysis