CASE STUDY
With strong production capability in fabric quality, craftsmanship and patterns, Nino Pacoli started a strategic partnership with cosi to become a global player in the digital space.
Through performance marketing, targeted B2B/B2C digital ads and a conversion-focused web foundation, Nino Pacoli gained digital visibility from scratch and collected verified B2B order and lead requests from more than 20 countries.
Sales were largely limited to physical trade fairs and traditional wholesale networks.
Against the strong digital premium image of Italian and European competitors in men’s shirts and menswear, Nino Pacoli was not visible online.
The need to reach potential buyers in the Middle East, Europe and North America directly and cost-effectively.
We built an interactive digital catalogue where B2B buyers can easily review fabric content (e.g. 100% cotton, non-iron, linen), stitching details and minimum order quantities (MOQ).
In English, Arabic, Russian and German we focused on high-commercial-value keywords such as “wholesale men shirts”, “custom tailored shirt manufacturer” and “mens dress shirts supplier”.
We aimed to be visible in the target countries (Gulf states, DACH, the UK, Eastern Europe) on searches such as “wholesale men’s shirts” and “private label shirt manufacturer”.
With high-quality videos of the collection shoots and production details, we reached style-conscious boutique owners and B2B buyers directly.
We built the digital catalogue with professional product and lifestyle shoots that highlight the brand’s premium shirt craftsmanship, fabric quality and pattern details.
We created digital conversion funnels where visitors can download the collection catalogue or request samples directly.
We classified incoming B2B forms by order volume, target market and budget and passed them to the sales team instantly through the CRM.
We sent tailored digital B2B newsletters to existing and potential buyers at new collection launches and season changes.
Results achieved by the end of the collaboration.
Qualified wholesale buyer requests from more than 20 countries, led by the UAE, Saudi Arabia, Germany, the UK, the Netherlands and Poland.
A marked increase in organic traffic for wholesale men’s shirt searches in the target markets.
Precise targeting and creative optimisation significantly reduced the cost per form (CPL).
28% of the B2B leads moved directly to sample shipment and a trial order.
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