CASE STUDY
A textile manufacturer with strong traditional production capacity but no digital presence chose cosi as its digital marketing partner for going global.
With a multichannel B2B digital marketing strategy, we gave the brand global digital visibility from scratch within 24 months and generated high-quality leads from more than 20 countries.
A standard website with no SEO performance, no multilingual foundation and no conversion-focused design.
Digital dominance of Chinese, Indian and European competitors in the global textile and private-label market.
Reaching B2B purchasing managers through traditional trade fairs and direct sales was becoming harder and more expensive.
We built a dynamic catalogue site that puts fabric quality, certificates, minimum order quantity (MOQ) and production capacity up front for export buyers.
We optimised the site in English, German and French and built an SEO architecture matched to local search intent in the target regions (DACH, North America, the UK, the Middle East).
We ran precisely targeted search campaigns on high-commercial-intent keywords such as “private label apparel manufacturer” and “sustainable textile supplier Europe”.
We built LinkedIn Ads campaigns aimed at textile purchasing managers, category managers and apparel brand founders in Europe and the US.
We produced e-books and whitepapers on international textile certifications such as OEKO-TEX and GOTS and on sustainable production, and set them up as gated downloads (lead magnets).
We integrated case analyses proving production capacity and delivery reliability into the website.
We connected every enquiry to the CRM and automatically qualified prospective buyers by country, order volume and budget (lead scoring).
We set up a 3-step B2B lead-nurturing email series for buyers who requested a quote but did not reply.
Figures reached at the end of 2 years.
Verified buyer enquiries from more than 20 countries, led by Germany, the UK, France, the US, the United Arab Emirates and the Nordic countries.
Multilingual SEO gave the site visibility in B2B searches in the target markets.
Campaign optimisation and the ABM approach lowered the cost per quality lead (CPL) while demand volume nearly tripled.
22% of the B2B leads moved directly to a sample request or a factory visit.
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